A few months back, I raved about Bristol singer Florrie after I made a last minute decision to catch her playing in the intimate surrounds of Dublin's Academy 2.
Since then, I've had her debut EP, Introduction, on heavy rotation (it's available as a free download from her site here). Her electro-infused top shelf pop reminds of the better output of Girls Aloud and Annie and her novel approach to releasing her music, turning down label offers in favour of financing herself with the benefit of endorsements and corporate collaborations, is really intriguing.
A follow-up EP, Experiments, is due next week. I wasn't entirely sold on the first track, the autotune-heavy Begging Me but, this morning, The Guardian posted a new track, Experimenting With Rugs.
A melancholy mid-tempo number, laced with delicious hooks and underpinned by Florrie's deft drumwork, it reaffirms my suspicions that Florrie is a pop messiah, come to save us all.
Experimenting With Rugs by Florrie
Begging Me by Florrie